Systems that make your business easier to run.
I design, build and look after the CRM, automations and AI behind established businesses, so every enquiry is answered, every customer is followed up, and the owner stops being the bottleneck.
Most businesses don't need more software. They need the system they already pay for set up properly.
Enquiries slip through
Leads live in phone contacts, inboxes and voicemail, and nobody can say how many were lost last month.
Follow-up depends on memory
Quotes go unanswered and reviews never get asked for, because it all relies on someone remembering.
The owner is the bottleneck
Every question comes back to you, because the way the business runs only exists in your head.
Every engagement follows the same four steps.
You see the whole system on paper and agree the price before anything is built.
Map
A Systems Audit maps where your enquiries come from today, where they are lost, and the system that would fix it.
Approve
You approve the system map, the written scope and a fixed price. Phase 1 is kept separate from later ideas.
Build and test
Every pipeline, field and automation has a documented purpose. All copy is approved by you, then tested end to end.
Hand over
You get a system handbook, a handover session and 30 days of support, then ongoing care if you want it.
Systems built over five years in HighLevel.
For coaches, service businesses and agencies, from first enquiry through onboarding to retention.
YP Cabinets
Custom cabinetmaker on the Yorke Peninsula, South Australia.
End-to-end CRM and client journeys
- Full client journeys across lead capture, booking, onboarding and retention
- Multi-step workflows with conditional logic
- Structured to improve conversion and reduce drop-off
"Saved hours each week, simplified my systems, and replaced multiple tools."
— Nathaniel DeMarco
AI lead qualification and follow-up
- AI lead qualification and reactivation flows
- Conversation logic, decision trees and escalation rules
- Follow-up driven by lead intent and conversation outcome
"Made complex GHL systems easy to implement and manage."
— Linda McFadden, The Science and the Soul
Cross-platform data systems
- HighLevel connected to external tools with webhooks, Zapier and Pabbly
- Referral tracking and campaign attribution
- Clearer reporting for better decisions
"The automations alone are worth it."
— Ernie Parrella
Landing pages and funnel systems
- Landing pages and funnels built inside HighLevel
- Pages structured around clarity, flow and conversion
- Layouts and copy optimised for lead generation
"Nic didn't just redesign our website. It directly resulted in more paid clients."
— Michael, Men's Coach
Saved hours each week, simplified my systems, and replaced multiple tools.
Nathaniel DeMarco
Made complex GHL systems easy to implement and manage.
Linda McFadden, The Science and the Soul
I'm Nicholas. I build HighLevel systems that actually get used.
Most systems fail because they're built without considering how clients actually move through them. I've spent more than five years building in HighLevel, and before that I ran sales teams, a contact centre and my own coaching business, so I design from how a business really operates.
I keep my client list small on purpose. You deal with me from the first call to the handover, and every system comes with a handbook so it never depends on me.
Map the whole journey
From first contact through to retention.
Automation that helps
It supports the experience, not replaces it.
Built for adoption
Systems your team uses and can maintain.
Yours
You own your account and your data.
Clear terms on every engagement.
Fixed scope
Every build has a written scope. Anything outside it is quoted before work starts.
No surprise costs
Your audit estimates monthly software and usage costs, which you pay directly to providers.
Your data
You own your account and data. I only hold access while we work together.
See your system before anything is built.
A Systems Audit gives you a map of where enquiries are lost today, the system that would fix it, and a fixed price to build it. The $500 fee is credited if your build starts within 14 days.